You know those moments.
Those moments when everything just works. Everything functions just as you'd expect. Everything gets out of your way in order for you to get your work done, and the whole experience seems to be custom-made just for you.
When you take a step back from that moment and look, you can see and appreciate the design - but only when you're looking for it. In ordinary use, the design is invisible. But upon closer inspection, it's beautiful.
This combination of the beautiful and the invisible is what I strive to create.