I redesigned my website last month. Did you notice it? I'm hoping you did, because I tweeted about it and made a big deal about it. That's great!
What about the redesign I did a week ago? That's the one I didn't write about. Was that one noticeable?
The poorly-kept secret is that we're always redesigning. We make changes along the way, try things out, and if they don't work we may go back to the way we used to be. Or, those changes may stick and bring forth new changes.
Change is always happening. Redesigns are always happening. Do we want to call attention to that change, or not?