While I’m firmly in jcp’s camp now - they have absolutely won me back as a customer, and a frequent one at that - it is impossible to deny that a quick-change, no-test approach is freaking hard to do.
Between 2011 and 2012, Penney’s market share declined from 12% to 9.1%, according to market research firm Euromonitor International. Over the same period, Macy’s Kohl’s, Dillard’s and Belk all gained share. “We’re definitely benefiting from Penney,” said Belk CEO Thomas Belk Jr.